Lead generators can be a great way to nurture relationships with potential new customers. “Buy now” or “schedule a call” can often feel like too much of a commitment for people browsing your site, so providing them with a free resource that keeps your company top of mind is an excellent way to maintain a relationship until they’re ready to use your services.
No matter where you are or what you’re doing, there are calls-to-action all around us. If you’re a marketer or business owner, it’s important to use the right calls-to-action in the right places to help your potential customers take action.
In this article series, A Beginner’s Guide to StoryBrand, my goal is to share some of the lessons I’ve learned from nearly 4 years of writing StoryBrand messaging guides and coaching 100+ business owners and executives through the 7-part StoryBrand Messaging Framework.
We’ve all heard jokes about consultants. Something along the lines of “what does a consultant even do? That’s so vague.” “Project manager” has the same reputation. It’s intangible, so some folks find it hard to understand. This article will give context and outline the three things that small business owners need to know about project management.
The StoryBrand Framework is an excellent way to position your company as the guide to your customers. In this continuation of “A Beginner’s Guide to StoryBrand,” we’ll talk about how to start utilizing the framework and what route is best for you and your situation.
Creating valuable content for your audience can be complicated, especially if you’re just throwing spaghetti at the wall to see what will stick. With the StoryBrand Framework, you can easily pull from your brand messaging to create content instead of having to spend hours trying to write, design, and post blogs, social media posts, and more.
You might have dozens of great ideas during your website launch project, but how many of them will actually work? And on top of that, how many of them will you remember? In this article, we’ll help you remember all of your little projects and how to manage them.
With all the content being published every day, it can be hard to stand out among the noise. How can you get your message across without fading into the background?
If you focus your time and energy creating brand messaging, sales assets, and marketing content that feature your customer as the main hero, you will get more attention from and a stronger connection to your ideal prospects.
Graphic design is an important part of your business strategy and should not be taken lightly! Don’t leave your ideas sitting on the metaphorical shelf just because you’re not sure how to execute them.
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